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Nabisco: Churn Out More Cookie Cakes

Readers Report


As a supermarket owner, I was bothered by a comment in your article "They're not crying in their crackers at Nabisco" (The Corporation, Aug. 30). It stated: "Sales of SnackWell's Devil's Food Cookie Cakes have been so brisk that supermarket managers can't keep them in stock." In reality, we are being rationed to one case (12 pieces) a week per store.

This product has been on the market for almost a year, and Nabisco, one of the world's largest food companies, has an item that can do a tremendous volume. But the company is unable to keep the stores adequately supplied. I have been told by a company source that Nabisco had only one oven baking this product.

If I were a stockholder in RJR Nabisco Holding Corp., I would want to know why this particular problem has not been rectified.

Fred Paul

Roslyn Heights, N.Y.

Editor's note: Nabisco says, "Since we introduced SnackWell's Devil's Food Cookie Cakes one year ago, demand has outpaced our ability to bake the cookie. As quickly as possible, we expanded capacity at the South Dakota bakery where the cookies are made and have substantially increased output in just over a year. We didn't realize how popular the cookie would become. SnackWell's Devil's Food is a difficult cookie to produce, requiring specialized equipment that is not readily available."

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