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Dec's Opening Rounds In A Risc Price War


In Business This Week

DEC'S OPENING ROUNDS IN A RISC PRICE WAR

PC chipmaker Intel has faced competition from RISC (reduced-instruction set computing) microprocessors since 1989, when computer makers began positioning RISC chips as rivals to Intel processors. PC makers mostly stuck with Intel. Now, RISC chipmakers will try to compete on price. On Sept. 10, Digital Equipment is expected to slash prices on its Alpha RISC chips and release new, even cheaper versions. By pricing its PC version of the Alpha chip some 50% below Intel's cheapest Pentium processor, DEC hopes PC makers will finally split from Intel. So far, no takers.EDITED BY KEITH H. HAMMONDS


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