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Calvin Heats Up The Airwaves Again


In Business This Week

CALVIN HEATS UP THE AIRWAVES--AGAIN

Never accuse Calvin Klein of understatment. Underdressing, that's another matter. Calvin Klein Cosmetics, the $300 million-plus division of Unilever, is causing a stir with another steamy campaign for its Obsession fragrance. The new muse for this $5 million advertising binge is Kate Moss, a young British model who unquestionably bares all. In Obsession for Men print ads that will appear in the September issues of Vanity Fair and GQ, among others, Moss lies nude and prone on a couch. Another ad features Moss bare-breasted, looking tired and bewildered. In one TV spot, tested in Florida on July 29, Moss whispers: "I love you." In another, her boyfriend/photographer Mario Sorrenti purrs: "I love you Kate." Let the protests begin.EDITED BY KEITH H. HAMMONDS


The Aging of Abercrombie & Fitch
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