Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

Where Will You Be In 2093?


In Business This Week

WHERE WILL YOU BE IN 2093?

By the year 2093, they may have to wheel out Mickey Mouse in a wheelchair. But Walt Disney Co. expects to still be kicking: The Burbank (Calif.) entertainment giant intends to issue the first 100-year bonds sold since 1954--the year before Disneyland opened. Taking advantage of investors' rush to higher interest rates in a lackluster economy, Disney is expected to price the $150 million in 100-year notes at 7.5% and market them to pension funds and other long-term players. Whether the bonds will still be around a century hence is another story. Disney frequently reshuffles its debt, and in February redeemed $1 billion in zero-coupon bonds it had issued only two years earlier.EDITED BY JULIE TILSNER


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus