Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Chrysler's Wrong Turn In Japan


Readers Report

CHRYSLER'S WRONG TURN IN JAPAN

I was disappointed to read in "Chrysler's Neon" (Cover Story, May 3) that Chrysler would export this new model only to Japan "if [U.S. and European] demand falls short." Such a revelation is an open admission of the lack of priority Detroit places on U.S. auto exports to Japan. Ironically, this comes at a time when U.S. car companies are wailing about Japanese auto market inaccessibility. This lack of commitment to the Japanese market only serves to fuel the Japanese argument that "U.S. manufacturers don't try hard enough" and tarnishes the efforts of those companies that currently are trying to establish themselves in Japan.

C. "Red" Gillen

Osaka, Japan


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus