TAKING A SHOT AT RATING B-SCHOOLS
Regarding "The best B-schools" (Cover Story, Oct. 26), not only do we fault your basic assumption that all schools can be compared with one another, but we question the rating methods that you use. One of your dimensions of excellence relates to the responses from executives of the companies that hire our graduates. How can we accept opinions from managers of companies that may be marginal performers? What are the credentials of the respondents of each corporation surveyed? They may well be hiring the wrong people who cannot ensure that their companies will survive.
The second source of rating information that you use is based on student evaluations. How can a recent graduate make a judgment about curriculum within weeks after graduation? The skills learned in an MBA program have a long shelf life, and a good school provides the basic ingredients for lifelong learning.
Professor Kalyan Singhal
University of Baltimore
Professor Martin K. Starr
Editor's note: Singhal is president and Starr is a board member of the Production & Operations Management Society, which is working to develop a system for benchmarking B-schools.