Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Gte Thinks Cheaper And Weaker Could Be Better


Information Processing

GTE THINKS CHEAPER AND WEAKER COULD BE BETTER

Who really needs a new kind of cordless phone that is cheaper than cellular but also limited to a small geographic range? Who indeed? Before it bankrolls a major push into a personal-communications service (PCS), GTE Corp. wants to know. Next month, GTE and several partners will begin the biggest PCS field trial ever, an 18-month test involving as many as 3,000 customers in the Tampa Bay area and another 300 in Research Triangle Park, N.C.

A few issues the Stamford (Conn.) giant wants to settle once and for all: What sort of people will pay for these less-powerful versions of cellular phones--and how much? GTE and its partners will spend up to $30 million for the research, and they'll keep the results to themselves. John K. Dion, general manager of GTE Personal Communications Services, says that's a reasonable price to pay for research into what could become a $90 million market by 2002. Test results could also help the $8 billion cellular-phone market, he said.EDITED BY PAUL M. ENG


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus