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The Wrong Response To Mercedes Sticker Shock


Readers Report

THE WRONG RESPONSE TO MERCEDES STICKER SHOCK

In "Mercedes finds out how much is too much" (Marketing, Jan. 20), Maire McAuliffe's rejection of Mercedes' higher prices, which led to her "conscience" attack, did not lead her to consider an American car. She bought a used 1987 Mercedes.

Unfortunately, her "foreign is better" syndrome is typical of current thinking, even though "American-built" quality is on a par with most foreign products.

James H. Davis

Columbus, Ohio


The Aging of Abercrombie & Fitch
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