Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

The Dodge Viper A `Best'? Give Us A Break


Readers Report

THE DODGE VIPER A `BEST'? GIVE US A BREAK

I cannot believe you praised the Dodge Viper as one of the best new products of 1991 (The Best, Jan. 13). At $50,000, the Viper is not a bad car for a self-indulgent, elitist fantasy. But when a Japanese company puts out a breakthrough car, such as Mazda's Miata, its management perfects it, mass-produces it, prices it accordingly, and positions it to lead the product line to record sales.

Chrysler is losing millions a day on the Viper. In the meantime, it continues to pump out flawed and boring cars it expects the masses to buy. No wonder Americans buy so many Japanese cars.

Thea Grigsby

Austin, Tex.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus