Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Coors Brews Big Plans For Korea


In Business This Week

COORS BREWS BIG PLANS FOR KOREA

Coors is going where the growth is. With Korean beer sales expanding 15% a year, compared with a puny 2% in the U. S., Coors Brewing is forming a joint venture with Jinro, Korea's largest producer of alcoholic beverages, to build a 1.8 million-barrel brewery in Seoul to produce Coors beer. Coors is aiming to capture 20% of the Korean market before long.

The plant, which is supposed to come on line in 1995, will be Coors' first outside the U. S. It's part of an international expansion program for America's No. 3 brewer, which wants to be in 20 markets outside the U. S. by 1995. Coors is now for sale in seven countries outside the states.EDITED BY HARRIS COLLINGWOOD


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus