Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Fake Fat As Filling As The Real Thing


Developments to Watch

FAKE FAT AS FILLING AS THE REAL THING

Procter & Gamble Co.'s fat substitute, olestra, offers the ultimate dietary self-indulgence: It feels and tastes like fat but is not digested or absorbed by the body. But will dieters crave real fat even after snacking on olestra-based foods? A new study sponsored by the National Institutes of Health and Procter & Gamble suggests not. Scientists at Johns Hopkins University and P&G fed volunteers breakfast biscuits, some made with olestra, then monitored their meals for two days. Those who unknowingly ate the fat substitute didn't react by eating more fat in later meals. Instead, they made up the calorie difference by eating more carbohydrates.

"The study shows that olestra may help reduce the amount of fat consumed by average Americans while increasing their consumption of carbohydrates," says Barbara J. Rolls of Johns Hopkins. But not for a while: Olestra has yet to be approved by the Food & Drug Administration.EDITED BY WILLIAM D. MARBACH


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus