Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Sushi, A Show, And A Quick Transfusion


In Business This Week

SUSHI, A SHOW, AND A QUICK TRANSFUSION

In Japan, people pop the question as soon as they're introduced. "What's your blood type?" Forget horoscopes. Destiny, they say, is in the veins. Generous and bold? Surely type O. Industrious? Gotta be an A. Impulsive and flexible? Must be B. Both creative and rational? AB for sure.

But blood-typecasting has soared beyond the singles bars, tabloids, and silly guessing games. A manager at Mitsubishi Electric has lined up a 12-member team--ABs only, please--to dream up the next generation of fax machines. Japan's official parliamentary directory records each member's blood type and party affiliation. One nursery school near Tokyo even divides its 90 tots into classes based on blood type.

All this has the experts seeing red. "It's idiotic, pure fiction," fumes Hideomi Nakahara, a Tokyo biotechnologist. Now isn't that just like an AB?EDITED BY HARRIS COLLINGWOOD


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus