Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

All Digital Ultrasound: An Ultrasharp Cancer Sleuth


Developments to Watch

ALL-DIGITAL ULTRASOUND: AN ULTRASHARP CANCER SLEUTH

Ultrasound images, even on high-end machines, are sometimes fuzzy and imprecise. The trouble is that about half the sound spectrum gets lost in the device commonly used to receive and process the sound waves. On Apr. 16, Advanced Technology Laboratories Inc. in Bothell, Wash., introduced a new generation of all-digital ultrasound that promises to overcome this disadvantage.

ATL's High Definition Imaging machine uses as many channels as its analog competitors, but it captures and preserves a much broader band of ultrasound signals per channel. This allows doctors to visualize small differences in tissue composition, which is especially useful in diagnosis of cancer in body parts such as breasts, testicles, the thyroid, and the appendix that are difficult to detect with current technology.

With ultrasound sales of $287 million, ATL has a 16% share of the $1.8 billion worldwide market. The company hopes the new device, which costs about $200,000, or a 10% to 20% premium over its current digital entry, will help it to win more market share from rivals Hewlett-Packard, Toshiba, and Acuson.EDITED BY WILLIAM D. MARBACH


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus