Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Now, Smith Corona Is Tapping Into P Cs


Bits & Bytes

NOW, SMITH CORONA IS TAPPING INTO PCs

Smith Corona Corp. is forging into new territory. Depressed demand and price-cutting in word processing machines and electronic typewriters drove down sales by 19.8% for the six months ended Dec. 31. Now, Smith Corona is increasing its reach with a line of personal computers. Through a joint venture with Acer America, the U. S. subsidiary of Taiwan's leading PC maker, Smith Corona planned to introduce a line of IBM-compatible PCs for the home, student, and home-office markets on Mar. 26.

The products, priced from $1,000 to $1,900, will use Intel Corp. 80286 or 80386 microprocessors. Smith Corona hopes to sell them through selected distributors such as K mart Corp. and Sears, Roebuck & Co. The New Canaan (Conn.) company is stepping into a tough market, however. PC makers have been slashing prices on similar PCs, and the recession has slowed consumer demand. But Smith Corona claims it can win buyers' hearts and homes with built-in software that makes starting up and operating the computer a snap.EDITED BY PAUL M. ENG


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus