Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

The Scales Deserve A Break Today, Too


In Business This Week

THE SCALES DESERVE A BREAK TODAY, TOO

McDonald's wants to be leaner, if not meaner. The fast-food giant is going national with a burger that is only 9% fat in hopes of luring back customers turned off by fast food's unhealthy image. The sandwich, which has been in tests since November, will sell for $1.79, a 20~ premium over a regular quarter-pounder, which has twice the fat. "As our customers change their eating habits, McDonald's is going to change with them," says Edward Rensi, president of McDonald's USA.EDITED BY HARRIS COLLINGWOOD


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus