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Chrysler Retires Its Priciest Jeep


In Business This Week

CHRYSLER RETIRES ITS PRICIEST JEEP

The Jeep Grand Wagoneer is driving off into the sunset. On Feb. 26, Chrysler announced that 1991 will be the last year for the four-wheel-drive luxury utility vehicle, which has changed little since its introduction in the 1960s. Wagoneer buyers, whose $102,000 average incomes make them Chrysler's richest customers, are turning to spiffier competitors, such as the Eddie Bauer version of the Ford Explorer. Chrysler's new top-of-the-line Jeep, code-named ZJ, won't be ready until late 1992.EDITED BY HARRIS COLLINGWOOD


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