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Ross School of Business Spies a Far-Flung Social Photo Op in MBA Field Trips

Posted on May 09, 2014


It’s unlikely you’ll come across a sea buckthorn (a common Mongolian fruit) or a herd of giraffe in downtown Ann Arbor, Mich. (Make that extremely unlikely.) As part of a seven-week immersion program, MBA students at the University of Michigan’s Ross School of Business helped organizations in some exotic locations around the globe.

To encourage students to share their experiences, the school asked students to post photos on Twitter or Instagram (hashtag #ROSSMAP) along such weekly themes as “show us where you’re working,” or “what type of project you are doing.”

Most business schools use social media to help strengthen their brands, generate interest, and shed light on student culture. While offering vivid imagery is the key to savvy social media marketing, B-school doesn’t always photograph well. Ross saw opportunity in its far-flung student dispatches and ended up with a robust campaign: In all, students posted more than 500 pictures from nearly 90 projects in more than two dozen countries. Here is a sampling.

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