Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers


Why Steve Jobs Tapped Norman Foster to Design Apple's Future HQ

By on April 04, 2013

Premier Architect

As the U.K.'s best-known premier architect, Norman Foster need not choose to work on budget-driven projects. He has been involved in several high-profile, extremely expensive buildings, stadiums, and airports, and, with rare exception, his clients seem to have accepted—or colluded on—spending more for a structure that stands a chance of becoming iconic. Steve Jobs appeared to be next in this line of patrons willing to spend for a showplace. Also, as a selective look through Foster + Partners' portfolio reveals, Foster and Jobs put a priority on beauty and ambition over thrift; they share a passion for the expressive use of technology.

blog comments powered by Disqus