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Architecture

Why Steve Jobs Tapped Norman Foster to Design Apple's Future HQ

By on April 04, 2013

Premier Architect

As the U.K.'s best-known premier architect, Norman Foster need not choose to work on budget-driven projects. He has been involved in several high-profile, extremely expensive buildings, stadiums, and airports, and, with rare exception, his clients seem to have accepted—or colluded on—spending more for a structure that stands a chance of becoming iconic. Steve Jobs appeared to be next in this line of patrons willing to spend for a showplace. Also, as a selective look through Foster + Partners' portfolio reveals, Foster and Jobs put a priority on beauty and ambition over thrift; they share a passion for the expressive use of technology.

 
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