The book No Easy Day: The Firsthand Account of the Mission That Killed Osama Bin Laden (Dutton, 2012), written by a former Navy SEAL under the pseudonym Mark Owen, along with author Kevin Maurer, was published last week. As it arrived amid plenty of controversy--the Pentagon has threatened its author, Matt Bissonnette, 36, with legal action for violating confidentiality agreements, and some have pointed out that the events depicted in the book differ from the Obama administration's account--it has immediately ascended to the top of bestseller lists and unseated Fifty Shades of Grey on Amazon (AMZN).
Given that No Easy Day is a work of non-fiction, are there any brands or products mentioned that may stand to benefit (or not) from the book's surging popularity? It turns out that yes, there are. Not including the arsenal of military-grade items listed MP7 submachine guns, the Sig Sauer P226, M70 Grenade Launchers, to name a few, here are the everyday brands given prominence in Bissonnette's recollection.