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Chris Brown

When he delivered his acceptance speech for Best Male R&B Artist at Sunday night’s BET Awards in Los Angeles, Chris Brown seemed to suggest he was mulling an early retirement. The 23-year-old singer mentioned his “last album that’s coming out in two days,” adding: “I just want to thank all my fans. It’s dedicated to y’all … I appreciate everything.”

Before his rep could clarify that Brown was misunderstood—he merely meant his “latest” album—the Web took the story of Chris Brown hanging up his mic and ran with it. And none of us were particularly surprised. The premature, pump-fake retirement happens with such frequency—especially in the fields of entertainment and sports—that it's become little more than a way to drum up press and get fans excited about the inevitable "comeback." Here are some of the people who seemed to profit from calling it quits.

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