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Google, Apple Tops With Business Students

Wondering which employers are on business students' must-have list? Universum surveyed nearly 60,000 U.S. college students to find out. In the slides that follow, you can see how popular employers are with students in different majors, as well as among those with different personality types.

Careerists are attracted to the employers they perceive as most prestigious. Entrepreneurs seek fast-growing employers with creative and dynamic work environments. Explorers want challenging work and a variety of assignments. Work-life balance is a priority for Harmonizers, while high salaries and future prospects matter most to Hunters. Idealists want employers with high ethical standards and a friendly work environment. Leaders are seeking opportunities to direct and manage teams.

Note: Rankings are based on a survey of 59,643 U.S. college students conducted by Universum from December 2011 to March 2012. The slide order was determined by 20,269 business student responses. Figure in parenthesis following ranks indicates change from 2011; positive numbers indicate a move up the ranking while negative numbers denote a move down the ranking. Ranks include ties.Rank by personality type is for business students only. Estimated annual pay, provided by PayScale, is for employees with bachelors degrees only and fewer than five years of work experience. Employee headcount provided by Bloomberg or the employers. NA=not available. NC=no change. NR=not ranked in the top 100 (fields of study) or top 50 (personality types). Data: Universum

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