Bloomberg "Anywhere" Remote Login Bloomberg "Terminal" Request a Demo

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

A Market High

April 20, or “4/20,” has been recognized by marijuana enthusiasts for decades. The unofficial holiday, which High Times editor Steven Hager claims to have begun in 1971 at San Rafael High School in California, has since grown into a massive market for event planners, merchandisers, and academics alike. In fact, an annual grassroots event at the University of Colorado at Boulder has grown so large—drawing nearly 10,000 tokers in recent years—that the school is even shutting down its campus this year. For marketers, 4/20, both the name and the date, is an opportunity to make oodles of that other green stuff: money.

 
blog comments powered by Disqus