Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Around the Bend

Ducati Motor Holding, the Italian maker of screamingly fast, decadently pricey, and gracefully curvy designs, is about to be sold to Audi, part of the Volkswagen (VOW:GR) empire, for $1.1 billion, Bloomberg News reported on April 17. Audi has additional boutique brands in its stable, including Bugatti and Lamborghini. Ducati sold about 42,000 bikes in 2011 and the acquisition would allow Audi to boost its competitive presence against Bayerische Motoren Werke (BMW:GR), which competes with Ducati. On this niche section of the transport business, the marketers at Mazda called it right: “Zoom, zoom.”

 
blog comments powered by Disqus