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Player Billboard: If the NBA Commercializes Jerseys

By on March 28, 2012

On-Court NBA Advertising?

The NBA and its owners are considering putting sponsor names on player jerseys. Here's how four sports marketers would pair the top 10 NBA teams (as ranked by Forbes franchise value) with an ideal sponsor. Some are obvious branding opportunities off a name (the Phoenix Suns and First Solar (FSLR), the Chicago Bulls and Red Bull); others are a regional play (Houston Rockets and Exxon Mobil (XOM), the Boston Celtics and Dunkin Donuts, Golden State Warriors and Google (GOOG)).

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