Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

MetLife Stadium's $400 million deal

When the NFL season kicks off next month, 22 of the league's 32 teams will be playing in stadiums with a corporate name. The New York Giants and New York Jets are the latest teams to tap this lucrative revenue stream, signing MetLife to the richest naming-rights deal in NFL history.

Naming-rights deals are particularly valuable to teams because they provide a way to recoup some of the multimillion-dollar investment necessary to build new stadiums. For companies, the rights are a valuable piece of a larger sports-marketing portfolio. Why haven't some teams yet landed big corporate sponsorships? In some cases it's legacy (Lamebau Field); in others it's delusions of grandeur (Cowboys Stadium). In rare instances, it's the inability to find any deal at all.

For an overview of the 22 NFL stadiums with naming-rights deals, click here

Brian Finkel is fielding offers from teams willing to put his name on their stadium. To submit your request, please message him on Twitter @thefinktank.

 
blog comments powered by Disqus