Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Play the Game

Companies are taking some tips from video-game designers to create more alluring products and advertising. Doritos (PEP) and Hilton's Embassy Suites are enticing customers to play games in marketing and branding campaigns. Nike (NKE) and Nissan (7201:JP) are using elements of game play to make their products more compelling. Google (GOOG), Target (TGT), and other companies use game elements such as scoring and rewards to make mundane tasks more interesting for workers. Read on to see how it's done.
blog comments powered by Disqus