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CEO Guide to Customer Experience Technology

Learn how companies from PepsiCo Inc. to Royal Caribbean Cruises Ltd. are adopting tablets, digital signs, touch-screen kiosks and mobile applications to help customers interact with products before buying and capture part of the estimated 85 percent of purchases that will be influenced by some sort of digital experience in 2015. Read about Intel's efforts to court retailers, and how startups are building tablets to help restaurants serve diners
  • May the Tablet Take Your Order?
    May the Tablet Take Your Order?
    Restaurants are using machines to wait on tables and help diners pay their bills
  • Intel's Help Brings the Web to In-Store Shoppers
    Intel's Help Brings the Web to In-Store Shoppers
    The world's largest chipmaker is tailoring products designed to help consumer-goods companies make the customer experience more digital
  • Gizmos Galore
    When Robots Dance
    Companies are turning to gadgetry--from robots to touch-screen kiosks to vending machines that recognize your face--to improve customer service and woo tech-influenced buyers

Reader Discussion

Which company do you think is best using digital technology to improve the consumer experience?
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