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Alternate Reality

The Apple-fication of J.C. Penney


In June, J.C. Penney (JCP) named longtime Apple (AAPL) retail guru Ron Johnson as its new CEO. What could a Mac-ified Penney’s look like after the man who launched a thousand Apple stores gets his hands on it? Herewith, a few possibilities—from the forward-thinking to the far-fetched—to consider before Johnson takes the helm on Nov. 1.


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