Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

GOP 2012

The Anyone-but-Romney Roller Coaster

Of all the metaphors used to describe the tumultuous lead-up to the 2012 Republican primaries, and the concomitant rubbernecking it has caused in the press—spin cycle, merry-go-round, rat race, sideshow, etc.—Bloomberg Businessweek believes the most apt is that grandest of carnival attractions: the roller coaster. Indeed, nothing else quite captures the vertiginous highs and precipitous lows of the four candidates who have, in turn, robbed the presumed favorite, Mitt Romney, of the top spot: Michele Bachmann, Rick Perry, Herman Cain, and Newt Gingrich. The last is riding high in the polls, but if this political season has proved anything, it’s the law of gravity.

Bailey is a Bloomberg Businessweek contributor.

blog comments powered by Disqus