Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Online Dating Demographic

Gray Lovers

Like many couples, Rob Andrews and Elizabeth Lee met on Lee said she believed in fairy tales. So did Andrews. They married last June. They aren’t the young, Net-savvy types you might expect to be hooking up online. Andrews is 57 and Lee is 53, making them part of Match’s fastest-growing demographic, over-50s. Their ranks swelled by 18 percent in the 12 months ending in June. Users of OurTime, Match’s site for older people, more than doubled over the past year, to 1 million. Online dating “worked for us,” says Lee. “I have my fairy tale.”

Leonard is a staff writer for Bloomberg Businessweek in New York.

blog comments powered by Disqus