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Online Dating Demographic

Gray Lovers


Like many couples, Rob Andrews and Elizabeth Lee met on Match.com. Lee said she believed in fairy tales. So did Andrews. They married last June. They aren’t the young, Net-savvy types you might expect to be hooking up online. Andrews is 57 and Lee is 53, making them part of Match’s fastest-growing demographic, over-50s. Their ranks swelled by 18 percent in the 12 months ending in June. Users of OurTime, Match’s site for older people, more than doubled over the past year, to 1 million. Online dating “worked for us,” says Lee. “I have my fairy tale.”

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Leonard is a staff writer for Bloomberg Businessweek in New York.

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