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Snack Foods

Doritos, the Brand That Launched a Thousand Chips


When Arch West, the creator of Doritos, died on Sept. 20 at age 97, he left behind a shape-shifting snack behemoth. In the 47 years since Frito-Lay (PEP) introduced Doritos, they have become one of the world’s most popular snacks, with global sales of nearly $5 billion last year and a current U.S. roster of 22 flavors, plus dozens more in foreign markets and many that have come and gone. Wasabi anyone?

Peking Duck: Taquitos.net; Toasted Corn: Will Femia
Boudway_190
Boudway is a reporter for Bloomberg Businessweek in New York.

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