On June 22, Microsoft's (MSFT) Bing search engine began letting users locate and watch TV shows without leaving the site, a feature meant to keep people from going to the likes of Google (GOOG). Bing now offers access to 20,000 full-length episodes of 1,500 TV programs posted at Hulu, YouTube, and network sites. Using Microsoft's Zune music service, Bing also provides one-time access to 5 million full-length songs and then clips afterwards. A Microsoft survey found that 76 percent of Bing users want one destination for entertainment options to eliminate clutter. "We see a great opportunity," says Microsoft's Yusuf Mehdi.
The bottom line: A Microsoft survey found that Bing users want less clutter. Offering media within the site may help Bing compete against Google.