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Strategy & Competition

They're Baaack


CIRCUIT CITY

The electronics retailer liquidated in early 2009. Systemax bought rights to the name last May to relaunch it as an e-tailer.

SHARPER IMAGE

A partnership bought the Sharper Image brand in 2008 after the gadget store went bankrupt. The new owners now sell branded foot massagers and such at Best Buy and other chains.

BRIM

Most people still remember the coffee's TV slogan, "Fill it to the rim—with Brim." Abandoned by Kraft Foods, it was recently revived by River West Brands.


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