BWSmallBiz -- Show & Tell
Charge! What Credit Cards May Cost You
2. Merchant AcquirerThe merchant acquirer signs up merchants to accept cards, routes transactions to the card network, and ultimately pays the merchant. In return, it collects a fee of about 2% of the transaction value, passing most of it on to the credit-card issuing bank. The percentage can vary.
Card present: Sales where a physical card exchanges hands carry the lowest fees, since those sales are at the lowest risk for fraud. Percentage: 2%
Card not present: (mail order, telephone, and Internet) These transactions are at higher risk for fraud, so the fee is usually higher. Percentage: 2.5%
Debit PIN: The use of a Personal Identification Number (PIN) helps keep fraud down, resulting in a lower fee. Percentage: 1.35%
Business cards: These cards typically carry higher fees. Percentage, if the card is not present: 2.85%
Rewards programs: Merchants are typically charged a much higher fee for rewards cards to pay for all those consumer perks. Percentage: 2.5% + 10 cents
Debit signature: When a customer signs for a debit-card purchase rather than using a PIN, the fee is relatively high. Percentage: 2.5%
3. Credit-Card NetworkThe card network manages the payment flow and is responsible for keeping the network secure. Fee: about 15 cents on a $100 charge.
Amex and Discover credit-card networks: Discover and American Express own their own networks, so they keep the entire transaction fee. American Express: 2.55%, Discover: 1.8%.
4. Issuing BankThe bank that issued the credit card typically keeps about $1.77 of a $2 fee. Some of that goes to cover fraud—if charges are made on a stolen card, the bank may have to eat the loss.
5. MerchantThe merchant collects the value of the transaction minus the fee, while the consumer pays the entire face value when his/her statement comes in the mail.
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