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Dave Ulrich and Wendy Ulrich


Dave and Wendy Ulrich are coauthors of The Why of Work: How Great Leaders Build Abundant Organizations to Deliver Value for Customers, Investors, and Communities (McGraw-Hill; 2010). Dave Ulrich is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written 23 books, was named a top management thought leader in Businessweek, Fortune, Financial Times, The Economist, and People Management, and serves on the Board of Directors for Herman Miller and the Board of Trustees of Southern Virginia University. Wendy Ulrich, Ph.D., has been a psychologist in private practice for over twenty years and is the author of two books. She is the founder of Sixteen Stones Center for Growth in Utah, which offers seminar-retreats on creating meaning at work.

Dave Ulrich and Wendy Ulrich

Articles by Dave Ulrich and Wendy Ulrich


  • Book Excerpt: The Why of Work
    In an edited excerpt from their new book, the Ulriches talk about helping employees replace deficit thinking with abundant thinking