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Tim Calkins is a clinical professor of marketing at the Kellogg School of Management at Northwestern University. He is the author of Defending Your Brand and Breakthrough Marketing Plans. Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, where he teaches advertising strategy. Visit the Kellogg School Super Bowl Ad Review to learn more.

Tim Calkins and Derek D. Rucker

Articles by Tim Calkins and Derek D. Rucker





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