Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Alexander Chernev


Alexander Chernev, Ph.D., is a Professor of Marketing at the Kellogg School of Management, Northwestern University. He is the author of Strategic Marketing Management and The Marketing Plan Handbook. His research has been published in the leading marketing journals and he has been frequently quoted in the business and popular press. Dr. Chernev advises companies on issues of marketing strategy, business innovation, branding, and customer management. Readers can follow him on LinkedIn and twitter.

Alexander Chernev

Articles by Alexander Chernev





Last Updated: 11:48 am Market Summary

S&P500 1980.61 .69
DJIA 16830.58 40.39
NASDAQ 4743.555 -4.805
Stoxx 50 3226.4 6.31
FTSE 100 6336.35 10.19
DAX 9970.4 67.57
Nikkei 18322.98 136.88
Topix 1493.17 17.33
Hang Seng 22515.76 684.14