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Ben Elgin is a reporter for Bloomberg News in San Francisco. Previously, he was a correspondent for BusinessWeek in the San Mateo (Calif.) bureau, a position he assumed in September 2000. Before BusinessWeek, Elgin was a senior editor and features editor at Sm@rt Reseller magazine. He was also an associate editor for ZDNet. Elgin is a graduate of the University of California at San Diego.

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