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Walter L. Baker joined McKinsey in 1998. He has worked with numerous clients across a broad range of industries in the areas of pricing, sales, marketing, and strategy. He holds degrees from Harvard University and MIT and has published articles on pricing in CMO Magazine, McKinsey Quarterly, and Harvard Business Review. Michael V. Marn joined McKinsey in 1977. He has developed many universally used analytic approaches for identifying and capturing opportunities in pricing. A graduate of Hiram College and Case Western Reserve University, he has written articles that have appeared in The Wall Street Journal, The New York Times, Boardroom Reports, Sales and Marketing Management, Harvard Business Review, and McKinsey Quarterly. Craig C. Zawada joined McKinsey in 1997. He has developed innovative new pricing concepts and ideas in such areas as market strategy, post-merger pricing, Internet pricing, and pricing infrastructure. He holds degrees from the Schulich School of Business, York University, and has published on pricing strategy in Harvard Business Review, Mergers and Acquisitions, and McKinsey Quarterly.

Walter L. Baker, Michael V. Marn, and Craig C. Zawada

Articles by Walter L. Baker, Michael V. Marn, and Craig C. Zawada