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Bruce Kasanoff is co-author of Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them. Kasanoff is president of Now Possible, a marketing and innovation consultancy.  He and co-author Michael Hinshaw, managing director of the customer experience firm MCorp Consulting, blog at SmartCustomers.com. Their book will be out in May.

Bruce Kasanoff

Articles by Bruce Kasanoff

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