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Steve McKee

Bio

McKee is president of McKee Wallwork & Company and author of Power Branding and When Growth Stalls. Find him on Twitter and LinkedIn.

Steve McKee

Articles by Steve McKee

Recent

  • Eight Social Media Resolutions for 2011
    Keep your marketing on social networks meaningful in the New Year by being original and authentic, says Steve McKee
  • Why Marketing Is Like Giving
    Advertisers can learn from how sincere people give presents, says Steve McKee. Businesses should start by limiting their sales efforts to customers…
  • Your Future Is on the Phone
    The gadget in your hand is more crucial than you might think for building awareness about your company's products and services. Make sure you…
  • The Five W's of Marketing
    When developing a marketing program, it's not enough to know who, what, when, where, and why. You need to keep them in order, says Steve McKee
  • What's Wrong with 'Free'
    There's nothing wrong with offering the occasional sample freebie as long as you don't undermine your brand's value, says Steve McKee, who suggests…

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