Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Steve McKee

Bio

McKee is president of McKee Wallwork & Company and author of Power Branding and When Growth Stalls. Find him on Twitter and LinkedIn.

Steve McKee

Articles by Steve McKee

Recent

  • The Customer Isn't Always Right
    People are motivated by their own interests, not your company's. Meet their demands and pay attention to their opinions—discerningly, putting your…
  • Online Marketing: Beware the Backfire
    While social media tools can turbocharge the marketing power of companies of any size, handle them with care. Mistakes move fast and can sabotage your goal
  • How Michelin, Bayer, and Fiji 'Market for Margin'
    To increase the perceived value of a product or service, learn from companies that persuade consumers to pay a premium for brands that are similar…
  • Brand Evaluation: Would You Invest in You?
    Performed objectively, this exercise might rattle your assumptions about your brand's health and prospects. It will certainly help focus your efforts
  • Marketing: Investment or Expense?
    Every business lives or dies by its brand. Few owners, however, invest the time and money it takes to support their own with a thoughtful marketing…

Read

Shared

Discussed

Feed Most Popular

Last Updated: 11:02 am Market Summary

S&P500 2061.02 4.87
DJIA 17712.66 34.43
NASDAQ 4891.219 27.857
Stoxx 50 3679.03 9.24
FTSE 100 6855.02 -40.31
DAX 11868.33 24.65
Nikkei 19285.63 -185.49
Topix 1552.78 -16.04
Hang Seng 24486.2 -10.88