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Ron Ashkenas


Ron Ashkenas is a senior partner with Schaffer Consulting, which specializes in the development and practice of organizational and cultural change. He is the author of Simply Effective and the co-author of The Boundaryless Organization and The GE Work-Out.

Ron Ashkenas

Articles by Ron Ashkenas


  • Selling Simplicity, For Real
    Lack of complexity is highly appealing in a world where consumers have too many choices, Here's how to make simplicity truly work
  • Why Budgeting Drives Us Batty
    Ron Ashkenas discusses three common budget complexity-creators and how to conquer them
  • Multitasking Effectively
    An organization full of poor multitaskers will find itself tied up in knots, according to Ron Ashkenas—and a new Stanford study




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