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Roberto Verganti is the author of Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean. Professor of the management of innovation at Politecnico di Milano and a member of the board of the European Institute for Advanced Studies in Management, he has served as an executive advisor, coach, and educator at a variety of firms, including Ferrari, Ducati, Whirlpool, Xerox, Samsung, Hewlett-Packard, Barilla, Nestlè, STMicroelectronics, and Intuit.

Roberto Verganti

Articles by Roberto Verganti


  • How to Sell an Idea to Your Boss
    Make sure top execs are on board and receptive all the time, not just when a revelatory thought bubbles up, advises Harvard blogger Roberto Verganti
  • Cut Costs Without Cutting Meaning
    Too many companies in the U.S., Europe, and Japan are focusing on stripped-down "value" products that lack the emotional and social dimensions…




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