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Nilofer Merchant


Nilofer Merchant is founder and chief strategist of Rubicon, and author of The New How, a book on setting direction using collaboration to get better business outcomes. Follow her on twitter at @nilofer.

Nilofer Merchant

Articles by Nilofer Merchant


  • Apple's Startup Culture
    Steve Jobs' description of Apple's culture as that of a startup gives an important insight into the company's ongoing success
  • How To Be a Better CEO
    On behalf of frustrated employees everywhere, Nilofer Merchant calls for corporate leaders to adopt a new way of thinking about growth and innovation
  • There's More to Innovation Than Good Ideas
    As Autodesk CEO, Carol Bartz wanted fast action on innovation, but her plan didn't work out. Nilofer Merchant explains how to avoid the "Air Sandwich"