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John Winsor

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John Winsor is co-author, with Alex Bogusky, of Baked In: Creating Products and Businesses That Market Themselves and author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation. The former executive director of strategy and product innovation at Crispin, Porter & Bogusky, he co-founded Victors & Spoils in 2009.

John Winsor

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