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Jerry S. Wilson


Jerry S.Wilson is senior vice-president of the Coca-Cola Co., where he serves as chief customer and commercial officer. He is a personal branding expert and co-author of Managing Brand YOU: 7 Steps to Creating Your Most Successful Self.

Jerry S. Wilson

Articles by Jerry S. Wilson


  • Transitioning Your Personal Brand
    Once you accept a new job offer, concentrate on exiting your current job in a way that will create goodwill between you and the co-workers you're…
  • Wanted: Inspirational Leaders
    Employees hunger for meaning. You don't need to be a CEO or department head to choose to bring out the best in your company team
  • Jerry S. Wilson: Lead with IMPACT
    Coca-Cola's senior vice-president explains the six core traits that help effective leaders deal with any challenge
  • Don't Displace Face to Face
    Sure, the Internet and wireless technology make communication efficient, but only in-person contact makes it effective




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