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Jeffrey F. Rayport


Jeffrey F. Rayport is founder and chairman of Marketspace LLC, a digital strategy and customer experience practice, and an operating partner at private equity firm Castanea Partners. Rayport was previously a faculty member at Harvard Business School.

Jeffrey F. Rayport

Articles by Jeffrey F. Rayport


  • Google's Search Gold Mine Could Tap Out
    Unless Google's search prowess takes a more "vertical" turn, the company's "horizontal" search strategy is increasingly vulnerable to specialist…
  • Cable TV vs. Cable Broadband
    By delivering high-speed Internet access, the cable industry has given its customers a way to bypass its monthly subscriptions to programming
  • Make Online Ads Accountable
    Setting ad prices based on the number of times someone looks at a page is misguided. Let's charge based on whether a message is effective




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