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Jay Greene


Jay Greene is the author of Design Is How It Works.

Jay Greene

Articles by Jay Greene


  • How LEGO Revived Its Brand
    In an excerpt from Design Is How It Works, former BusinessWeek staff writer Jay Greene explores Lego's troubles and its comeback
  • Philanthropy the Microsoft Way
    CEO Jeff Raikes is pushing the Gates Foundation to make big bets on innovation and to focus on projects that get measurable results
  • Inside Ski Maker K2's Design Process
    Design and innovation strategy at Seattle-based winter gear manufacturer K2 focuses on harnessing ideas from employees and sponsored athletes
  • A Home Office That Does the Job
    Here's how one BusinessWeek reporter figured out what setup he needed so he could best work from home




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